MEDICA2023 Biotest Successful Conclusion

MEDICA 2023 in Düsseldorf, Germany is coming as promised. As the world's most famous comprehensive medical equipment exhibition and one of the largest medical B2B trade fairs, this year's MEDICA attracted 5,372 companies from nearly 70 countries and regions around the world to participate in the exhibition, with more than 83,000 attendees.

Biotest attaches great importance to this medical exhibition in Germany and sends the largest exhibition line-up in history, hoping to take the exhibition as an opportunity to consolidate the existing market share while expanding the business in overseas markets more actively.

Innovation drives development, innovation leads the future. This year, Biotest launched a number of innovative products, including SalivaTracer, a micro saliva drug test, PowderTracer, a new microfluidics test, Active Microfluidics, a new saliva drug test cup, and a new all-in-one home-use fecal occult blood test, etc. The new products released by Biotest attracted great attention and interest from many customers. Many customers stopped by the booth to learn more about the advantages and features of the new products, and the sales staff also demonstrated how to use them on the spot. Through face-to-face communication with customers, we understood the real market demand. Customers also provided valuable advice on the development of new products.

This year's exhibition was full of rewards for Biotest. The positive feedbacks of new products and the firm support from customers encouraged the people of Biotest, and also injected a surging power to the subsequent development of the company. New era, new opportunities, leaving the complexity to ourselves and bringing the convenience to the users is the unchanging mission of Biotest!

About MEDICA

 

MEDICA, which started in 1969 and has been held annually in Dusseldorf, Germany since 1974, is a world-renowned comprehensive medical equipment exhibition and ranks first among the world's medical trade fairs with its irreplaceable scale and influence, leading the development direction of the world's healthcare industry as well as the perfect combination of medical treatment and modern technology. For Chinese enterprises, MEIDCA is the best trade platform to enter the German and even European markets.